We’d never thought that the connections we had would shatter so easily. The pandemic revealed how deeply our society relied on them. Physical isolation triggered mental health conditions, creating a hidden but real mental pandemic. This piece is a homage to the time that many suffered.
Falling is the framing device of the story. We depicted the tension in the mind by placing the objects on the edges. Pushing them over the tipping points, the tension is ubiquitous and persistent. The act of free fall resembles the experience of a mental breakdown.
One key challenge was to clearly address the emotion while keeping it open for interpretation. We iteratively simplified the narrative, using straightforward acts, and art direction to tell the story. A huge part of the effort on the project was devoted to creating the detailed materials. The final visual quality successfully pushes the piece to the next level.