Category Description

A single spot prominently featuring motion design created to promote a television or streaming show

Project Description

For the title sequence for Showtime’s Yellowjackets, our intent was to capture a story set across two distinct time periods with a dark and twisted narrative.

Building a foundation around the younger version of the Yellowjackets – what would it feel like if they documented their journey to the Nationals? Capturing the candid behind-the- scenes moments leading up to that tragic flight.

Throughout the title there’s a dark undercurrent which builds and begins to overtake the edit. These moments start slight, hidden within a flicker or static cut, but as we get closer to the end these darker, ominous scenes featuring the tormented present-day characters become more frequent.

Shooting on old consumer DV camcorders, actually from the mid-90s era, we captured a mix of live-action footage and b-roll on set and combined it with some experimental analogue glitch processing and motion design, to craft the grungy-pop, dirty look of the title sequence.

Credits

Agency: Digital Kitchen
Client: Showtime & Entertainment One

Chief Creative Officer – Cam Levin
Creative Director – Mason Nicoll
Art Director/Motion Artist – Peter Pak
Art Director/Motion Artist – Rachel Brickel
Creative Technologist – William Robertson
Editor – Rudy Vermorelx
Editor – Zak Kinzinger
Editor – Justin West
Producer – Matthew Lynch
Production Assistant – Noah Mark
Camera Operator – Thomas Robertson
Head of Experiences – Ally Malloy
Music by – Anna Waronker & Craig Wedren