As part of WeTransfer’s Together We Make, Picnic created two vibrant animated films that “personify” creative ideas as we follow their reactions to their own evolution. One film captures kawaii metal band Babymetal’s mascot morphing from a horned demon beast to a cuter, axe-wielding furball to form the cover art for their newest release. The other traces the development of one of British Nigerian designer Tolu Coker’s designs through the P.O.V. of a croquis, who watches her sketched outfit make it all the way to the runway. WeTransfer’s biggest-ever push shines a light on the growing tech brand’s array of offerings—through the lens of its own users’ creations.
