Olivia Rodrigo “Brutal” » Scholar

Category Description

Music video prominently featuring motion design

Project Description

Being big fans ourselves, we were elated to be brought into this original and challenging project for Apple and Olivia Rodrigo’s collaboration #MadeoniPad! Our team was uniquely equipped to hone a brand-new workflow using exclusively iPad technology, namely Procreate, to design and animate nearly every asset. Working alongside our talented compositing team, who utilized Nuke for markerless facial mapping, we cel-animated, hand- drew, and pre-projected each face mask using Procreate’s Face Paint technology. With such an out-of-the-box workflow, this project and its development were truly bespoke to our teams’ hard-earned talents and problem-solving skills.


Design & Animation: Scholar
Creative Director: Will Johnson
Art Director: Danni Fisher-Shin
Managing Director / Executive Producer: Anne Skopas
Executive Producer: Antonio Hardy

Head of Production: Nicole Smarsh
Producer: Sarah S Laborde
Designers: Madison Ellis, Madison Kelly, Danni Fisher Shin, Anna Vallario, Maggie Chiang 2D Animators: Madison Kelly, Oliver Wee
Cel Animator: Madison Ellis, Madison Kelly, Griffin Giersch, Nicky Francis, Oliver Wee Compositing Supervisor: Matt Lavoy
Compositors: Matt Lavoy, Jeff Dragon,Cris Kong, Michael Loney.