Logitech Logi Dock – A Beautiful Mess » ManvsMachine

Screen Shot 2023-01-05 at 12.28.07 PM
Category Description

A single spot advertising a product or service

Project Description

Working closely with tech giants Logitech, we designed, developed & animated an intriguing and satisfying product introduction film for The Logi Dock: an all-in-one device designed to de-clutter & streamline the modern home office into a one-stop creative hub.

With the home office becoming a post-pandemic mainstay, one of the key objectives of the film was to illustrate the product as a clear solution to vastly improve and accommodate this new way of working, clearing not only your workspace but your home too.

Our creative answer was to strike the perfect balance between chaos and beauty. We worked through a multitude of different styles of ‘mess’, creating bespoke colourful cords and objects that helped to glorify the product’s key features and work in chaotic harmony to show off the Logi Dock’s intuitive capabilities to reign in and organise.

Credits

Client: Logitech
Direction, Design &
Animation: ManvsMachine
Sound Design & Music: Zelig