Humanified is a content-based social media network that allows users to amplify the causes they believe in and support their favorite non-profits through the app.
When synthesizing Humanified in an animated video, the first step was to design how our potential user would look like. From storyboarding and conceptualizing to animation, our team brought this piece to life from scratch.
The second step was to envision the story we wanted to tell. Then, we started to create a draft of the look & feel we wanted to achieve.
The final result is an animated piece that showcases the Humanified story in a short, fun, dynamic way while highlighting the strengths of the app and what makes it so unique.