The Hulu IDs campaign brought together over 30 different directors to create their own creative vision for the Hulu logo. The teaser was a montage of all the IDs. It bounces back and forth between different worlds, crazy characters and creative visions. We composed music that is upbeat and contemporary, youthful, fun and high energy. The music also works perfectly with the edit to create interjections of sound design and crazy moments where the IDs pop out. It builds and wobbles and shakes its way to a crescendo of Hulu logos.
