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EA Sports – Bo Knows Madden » twofresh

Category Description

A single spot created to promote a game

Project Description

To help announce that the legendary Hall of Fame running back, Bo Jackson, was added to Madden 22, we partnered with EA Sports to create a promotional video to break the news. Paying homage to video games from the late ’80’s, we revealed Bo in an 8-bit style before transforming him into our modern graphic world.

Credits

Production Company: Two Fresh Creative
Creative Director: Phil Guthrie
Executive Producer: Scott Rothstein
2D Design/Animation: Caleb Bol, Duo Design
Editor: Zack Kinzinger

Sound Design/Music Edit/Final Mix: Model Citizen Creative

Client: EA Sports
Sr. Creative Copywriter: Matt Franciscovich
Creative Lead, Copy: Jared Liebmann
Creative Lead, Art: Jordan Bromberg
Creative Director: Josh Kline
Sr. Director, Creative: Paul Marr
Brand Coordinator: Paige Parker
Associate Global Brand Manager: Jacob Robinson
Director of Brand Management and Growth: Daniel McGann Sr. Brand Manager, Live Services: Laura Hoag
Content Producer: Brendan Zipfel