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BET WOMEN’S HISTORY MONTH CAMPAIGN 2021 » BET

Category Description

A series of identification spots created for a television or streaming channel

Project Description

To illustrate the multigenerational and interdisciplinary contributions of Black women to history, we create beautiful compositions using bold typography, smooth animation and abstract cutouts to serve as visual connective tissue, unifying photography of single individuals and groups of women. Design provides rhythm and movement to this promo and a vibrant, celebratory homage is the result.

Credits

SVP and Executive Creative Director, Brand Strategy : Kendrick Reid VP,
Creative Director: Adrian Hilton
VP, Project Management & Operations: Rebecca Heineman
Director of Project Management: Karen Goodwin

Creative Director: Marcelle Karp
Project Manager: Electra Stratigaki
Art Director: Luis Moya
Senior Copywriter: Thembisa Mshaka
Writer/Producer: Shasa Rodgers
Designer: Joseph Perno

Design Project Manager: Jessica Hernandez
Editor: Peter Ringer
Audio Engineer: Jin Yong Yoon