A system of motion graphic elements intended to brand an entire television or streaming channel
Airing inside BET Awards ’21, the BET re-brand campaign promo introduced the new color palette, logo, and graphics package to the world, while showcasing BET programs and creative partners. The song “Coming In Hot” by LeCrae was edited to bend its lyrics to our mission, while underscoring surprising moments. Bold images from nature play with images of Black people living life gloriously, landing on the irrefutable truth that BET is WHERE BLACK
SVP, Executive Creative Director, Brand Strategy : Kendrick Reid VP
Creative Director: Adrian Hilton
VP, Project Management & Operations: Rebecca Heineman
VP, Design: Chris Scarlata
Director of Project Management: Karen Goodwin
Associate Creative Director: Jo-Well Paupaw
Senior Project Manager: Sophia Delgado-Watson
Senior Copywriter: Thembisa Mshaka
Director of Editorial Operations: Ed Trader
Associate Art Director: Luis Moya
Associate Producer: Kevin Abreu
Project Assistant: Danielle Felton
Primary Editor: Peter Ringer
Secondary Editor: Anita Robertson
Audio Mixer: Eric Pfeifer
Design Project Manager: Jessica Hernandez
Graphic Designer: Gabrielle Garbe
FOUNDER & EXECUTIVE PRODUCER:
CARLOS EL ASMAR
DIRECTOR OF THE MOTION AWARDS:
ALON SAPIR
DIRECTOR OF STRATEGIC PARTNERSHIPS:
RIM HAMMOUD
© 2022 LOVINGLY BROUGHT TO YOU BY
MOTIONOGRAPHER
ALL PROCEEDS WILL BE USED TO CREATE CONTENT, TOOLS AND RESOURCES FOR THE MOTION DESIGN COMMUNITY.
