Category Description

A system of motion graphic elements intended to brand and/or present information within a television or streaming show.

Project Description

In a year where differences divided America, hip hop proved to be a unifier. With a reverence for the power of hip hop, the BET Hip Hop Awards campaign declared In Hip Hop We Stand. Pulsating music drives a cinematic edit of live performance footage that was treated with a layered frame ‘window’ effect to energize the spot. Ratings for the special increased vs the previous year.

Credits

SVP and Executive Creative Director, Brand Strategy : Kendrick Reid
VP, Creative Director: Adrian Hilton
VP, Project Management & Operations: Rebecca Heineman
VP Design: Chris Scarlata

Director of Production: Karen Goodwin
Creative Director: Jerome Ford
Writer/Producer/Editor: Burton Lewis
Writer: Danielle Felton

Editor: Sam Padula
Director of Photography/Editor/Producer: Lionel Djaowe
Editor: Peter Ringer
Senior Project Manager: Hershelle Burton
Project Manager: Regaye Fulcher
Art Director: Luis Moya
Design Project Manager: Jessica Hernandez
Graphic Designer: Gabrielle Garbe
Editorial Director: Thembisa Mshaka
Production Associate: Kevin Saxon
Audio Mix: Jin Yong Yoon
Audio Mix: Brady Hearn
VO Artist: Kison Coppedge