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BET BRAND GRAPHIC SIZZLE » BET

Category Description

A system of motion graphic elements intended to brand an entire television or streaming channel

Project Description

Introducing the new visual identity of BET, Black Canvas. Black Canvas reaffirms BET as the destination for all forms of Black creative expression. It all happens here. Black creators, talent, and the BET audience, they all come together in this one place. A blank, Black canvas, where anything can happen. The design system is vast, open-ended, and responsive, making room for multiple visual styles that can grow and evolve with the brand, meeting the audience where they are.

Credits

SVP, Executive Creative Director,
Brand Strategy : Kendrick Reid
VP, Creative Director: Adrian Hilton
VP, Project Management & Operations: Rebecca Heineman
VP, Design: Chris Scarlata

Director of Project Management: Karen Goodwin
Creative Director: Roderick Beltran
Senior Writer/Producer: Dave Williams
Associate Art Director: Luis Moya

Senior Art Director: Q Choi
Associate Art Director: Jun Lee
Director of Editorial Operations: Ed Trader
Audio Engineer: Jin Yong Yoon
Project Assistant: Danielle Felton