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BET BLACK HISTORY MONTH CAMPAIGN 2021 » BET

Category Description

A series of identification spots created for a television or streaming channel

Project Description

From entertainment to science to political movements and beyond, Black impact is undeniable. It shifts narratives and saves lives, all while bettering our world. The writing for this campaign meets the BET objective to cover centuries of Black impact in 30 seconds with a fresh, emotive approach that is both informative and poetic.

Credits

SVP, Executive Creative Director, Brand Strategy: Kendrick Reid
VP, Creative Director: Adrian Hilton
VP, Project Management & Operations: Rebecca Heineman
Director of Project Management: Karen Goodwin
Creative Director: Roderick Beltran Senior
Writer/Producer: Jo-Well Paupaw
Senior Project Manager: Janeita Bellamy Senior Art Director: Dana Kinlaw
Design Director: Victor Newman
Senior Copywriter: Thembisa Mshaka
Producer/Editor: Burton Lewis
Project Assistant: Damon Williams
VO Artist: Dreezy
VO Artist: Trae Tha Truth
VO Artist: Dulce Sloan