SoFi stadium in Los Angeles, CA offers a unique takeover experience for advertisers, simultaneously displaying digital leaderboards that run the span of the stadium, various digital monitor placements, and the takeover’s centerpiece, the infinity board, an 8-sided oblong shaped digital display that hangs over the entire length of the football field.
On behalf of YouTube TV, Hook was tasked with designing the creative for all of these placements, bringing the takeover to life before a stadium audience of over 70,000 football fans. Hook designed and animated the dynamic visual sequence to uniquely highlight YouTube TV’s live TV streaming service and various topline features, while thematically nodding to the city’s very own LA Rams.