Category Description

A system of motion graphic elements intended to brand an entire television or streaming channel

Project Description

Dare to Be Bold. The E.W. Scripps Co.’s new network, Defy TV, is doing just that and encouraging its viewers to do the same. Defy is a multi-platform network that provides premium, action-packed content that fearlessly confronts the norms of reality television. With over 6,000 hours of content, which is largely made up of A&E original series, Defy has access to all the best of reality TV, with OTA (over-the-air) exclusivity for these shows. Scripps tasked Creative Mammals with creating a brand identity that brings together thrill, adventure, craftsmanship, education, trade, and real-life people into one ultra-sleek package.

Credits

CREDITS:
Client: Defy TV (E.W. Scripps Networks)
Senior Director: Kelly Turner
VP, Creative Services and Marketing: Bryan Slonaker
VP, Creative Services: Larry Morris

Design Studio: Creative Mammals
Executive Creative Director: Robert Burroughs
Art Director: Mike Batista, Jules Verardi
Animator: Jim Roberson
Editor: Bridget Herbert, Chris Meidell
Marketing Strategist: Heather Bell
Producer: Katie Janse